Between Emotions, Feelings and Sensations

Between emotions, feelings and sensations

If in the’Experiential Economy Any Business Strategy Must Aim to Develop the Emotional Bond With The Customer, so it is necessary to Clarify this new question that appears in the business world:

What is the different Between Emotion, Feeling and Sensations ?

It is difficult to’Explain these very concepts’they are part of Our Daily Life. SOCIETY Teaches US to HIDE OUR SORROWS AND EMOTIONS, SO’Education we receive teaches us not to verbalize Whativies affects. We will try to clarify these concepts from the conclusions of the prestigious neurophysiology researcher antonio damasio.


Sensations are impressions produced in people by an external or internal stimulus. When we describe something, we almost always pass to visual perceptions, because language and our vocabulary are better prepared for this. However, When the Auditory, Taste, Olfactory and Tactile Sensations S’Express, communication is much richer.

By introductory textures, friction, flavors, essences into our language … We create a much more contained atmosphere and encourage empathy with those we want to communicate.

In our World to Connect We CAN TALK About Different Levels, The First is that of Bodily Sensations that has to do with the SENSES: What feel does good food, bad smell, loud noise, WONDERFUL LANDSCAPE, PLEASANT MUSIC Produce in US & #8230; ?

Sensation is the perception of’A Change Gold’An imbalance: Cold, Heat. They can return to the physical sphere (for example, l’Want to cry) or to the intellectual sphere (the feeling of’to be lost). Vs’is something body that connects with the’emotional.


When we talk about’Emotions, We Red to the Response that appears after the perception of’An imbalance from’a feeling.

Emotions Are very Complex Experiences and to express them we usually use a wide variety of terms, in addition to non-verbal language (gestures) and attitudes. To deepen this concept, we must always bear in mind’mind that the’Man is a social animal par excellence and that emotions contributes to this social function because they have a fun of’Adaptation To’Environment we live in.

Emotions come from many sources, neurochemical, physiological, cognitive, cognitive, etc. The rational part n’not intervene in the’Apperance of the’emotion. Vs’is a state that that occurs Suddenly and Abruptly, in the Form of More or Less Violent and More or Less Fleeting Seizures.

If we southdenly see a snake on our way, we automatically feel fear.

Emotions Are Therefore Prelogical, they do not last long, they pass Quickly. Vs’is the first reaction to a situation, before’be ready to act.

Basic Emotions Are present in All Cultures and in Every Human Being. Human Beings React Emotionally in the Same Way to Similar Stimuli. It should also’There are facial expressions that are international and denote the same emotions, therefore human emotions are cross-cultural.

In All Centries and In All Languages, Children Always Cry when Bambi's Mother Dies.

D’on the other hand, we can observe how blind or deaf children, when’they feel emotions that show them d’a very similar manner to ower, have the same facial expression.

At The’Human Being, the’Experience of’An Emotion Usally Involves A Set of Knowledge, D’Attitudes and Beliefs about the World, Which We Use to Assess A Particular Situation and therefore Influence How That Situation is piermed. Therefore, Each Individual Experiences in Emotion of’A Particular Way, According to His Previous Experiences, His Learning, His Character and the Concrete Situation. Emotions Indicates Personal Inner States, Motivations, Wants, Needs and Even Goals.

Researcher has. DAMASIO ENSERTS THE FOLLOWING: Emotions Are a Complex Set of Chemical and Neural Responses that has a distinctive pattern. These responsibilities are produced by the brain when’He detects an emotionally compete stimulus, c’that is to say when the’Object or L’Event, real or mentally recalled, triggers an emotion and that the corresponding automatic responsibilities.


The feelings are l’CONSCIOUS Evaluation that we make of the perception of our bodily state during an emotional response. Damasio insists that feelings are awake, these are mental objects identical to the stimuli that have triggered the’Emotion (images, sounds, physical perceptions%U2026). Continuation and L’Intensity of this emotional state is due to the cognitive process which results from it, c’that is to say to the feelings that’It generates, which can s’Extinguish, gold holder’amplify.

The Process Begins with the trigger of the’Emotion, followed by its Evaluation and preparation for the generation of possible feelings.

All this leads us to deduce that thoughts related to’Emotion Come after’She Started,’that is, feelings such as sadness come after’It has been observed in the body, which already presents the repertoire of’Bodily actions corresponding to the’Emotion of Sadness. This n’that is’After Becoming Aware of the Sensations (alterations) of our body when it receives the stimulus, that the’Emotion Becomes Feeling. Let's Take an Example: A loved one m’give a gift.

I’Emotion Arises Spontaneously from’A Stimulus (The Gift), then comes a Primary or Automatic Evaluation of this Stimulus: Indifferent, Harmful or Beneficial (in this Example Beneficial).

Vs’that is to say, when we notice that our organum undergoes an alteration (Butterflies in the’Stomach, for example) and that we are awaken of it, we mark what we feel (emotion) with a specific seal, in this case we will have a feeling of surprise, pleasure, joy, satisfaction ….


From the contribution seen here, which makes neurophysiology, new considations arise to try to understand the concept of the new model of’Business of the’Experience of’Purchase Applied To’Retail Activity.

All D’First, we see that’a commercial offered that generates an emotional connection is valid at the global level, for all marketes, since the generation of’Emotions is cross-cultural and independent of Socio-Economic Level, Discontent and Joy do not recognize Economic Strata. D’On the other hand, to generate emotions, it is necessary to generate stimuli and to know and understand the issues related to the behaviors that arise’accumulate as experience in the different situations of’Use or consumption of’Offer that is offered.

But it is important to keep in’Mind That the Generation of Stimuli Must Be Continu and in All Moments of the Truth of the "Law of’Purchase experience ”:

  • When the need’Actually Feel and you need to decide where to buy,
  • When you visit the point of Sale and then, Between the Time when the’We Leave the place and
  • The One where the’We have to choose a new point of dirty.

However, if the’We rely on the conclusions of the researchers, there is no’is not so important to create an emotional connection, but rather, the business strategy should loves sentimental connection, because it’Is What Lasts in Time. The permanent stimuli must then contribute to amplifying the’Emotional state and transform it into a feeling towards the brand.