Excel: an essential tool for the seo of your site

When we talk about Tools for Seo, We Immondelly Think of Ready-Made Solutions from publishers dedicated to seoBacklink Analysis, Technical monitoring, logs… With Names Like Majestive, Ahref, Screaming Frof. However, one of the most used in seo is none other than classic microsoft excel. Find out Why this software plays a central role in the seo optimization of a site and how to make the best use of it.

Using Excel in SEO

Before Writing this article, we interviewed several SEO Experts and asked What Their Reports Were to Excel. Here is a summary of the ANSWERS WE Received.

Crawl and technical analysis

First of all, excel is a great tool for manipulating data from crawling software. Once we have used a Screaming frog, botify or xenu, Excel Takes Over. The Software, Using Sorting and Filters, Will Quickly Move From Raw Data to Strategic Decision-Making and An SEO Action Plan.

It will highlight 404 errors to be correct, too long and too short title tags and the most linked pages in the internal mesh.

Identify Keywords

To find keywords, we go through multiple external tools. But then, to move on to the internship of structuring the tree structure, you have to be able to classify and out theme by theme. Excel's outing features allow you to perform this type of operation in record time.

Handling External Links

Same with external links. To Take Stock Of The Share of Nofollow Links, the Distribution of Link Anchors or Targeted Urls, Nothing Like A Spreadsheet That Lets You Talk About the Data and Even Create Graphs.

Create a redirect plan

Where excel is essential is in the creation of redirection plans, for example, when Changing the Tree Structure or Redesigning the Site. The software will allow you to take stock of the complies list of existing and future urls in order to make a perfect match. Features like conditional layout to highlight duplicate items helps avoid mistakes.

Power up with VBA

VBA is a Programming Language Developed by Microsoft That Automates Software Features. In Other Words, you can simply ask excel to always perform the same processing on a raw crawl file. It is also possible to easy connect external apis to create a real real-time dashboard indicating the positions of the site, its technical health and the evolution of visits with a graphical representation.

Companies like Officcentrale Can Configure this Type of Files to Measure.

Training in Excel: Why and How ?

You wow have understood it, Excel can easy go beyond a simple data list presentation. By mastering its ranking features, macros, outing and charting systems, you can highlight useful information to detect the weak points of your site and improve its seo.

To Learn How To Use It Well, Nothing Like Practice. The Internet is full of tutorials that will help you progress. But you can also follow a training session organized by one of the many organizations by offering.